Online Marketing / SEO
We’re passionate about online marketing. After all, our web marketing tactics are the reason we receive 75% of our new business leads via enquiries from our site!
Online marketing doesn't have to be a maze of strange terms and technical jargon. We enjoy talking plain English to our customers to ensure that they understand our processes and service before engaging with us.
The approach
After we have identified your target audience and business goals we will outline our strategy to promote your website using a number of proven techniques.
Occasionally just one technique such as SEO will suffice, while other times a number of approaches will be used for a faster return on yoru investment
Search Engine Optimisation (SEO)
There are millions of web sites out there, with millions more web pages. With Search Engine technology advancing by the day it is
no longer possible for any SEO company to guarantee results. However with a number of tried and tested techniques it is possible
for us to ensure that your website stands the best chance of being promoted up the ranks of Google, Yahoo and the other well known search websites.
We provide a wide range of search optimisation services including:
- Keyword analysis - the process of identifying which keywords your website should target
- Competitor analysis - reviewing your competitors websites and the industry as a whole
- On page optimisation - ensuring that your site content is as search engine friendly as possible
- Link building - capturing links from other websites ethically
- Position reporting - providing information with regards to where your site stands on the most popular search engines
Pay Per Click (PPC)
Pay per click advertising involves paying search engines such as Google in order to display a link to your website on the search results page.
The fee for this service is usually only charged when your link is clicked, hence the term "Pay per click". When used effectively PPC
is a very powerful way to get hits to your website and is often used with standard search engine optimisation techniques to great effect.
E-mail marketing
Promoting your products and services via e-mail is a powerful, inexpensive and flexible method of direct marketing. You can communicate your
message straight to the inbox of an existing or potential customer.
We work with you to:
- Identify your target audience
- Ensure that you stay well within anti-spam laws
- Design eye catching e-mails using the best imagery and copy available
- Review the results of each mail out in detail, ensuring that each campaign provides us with enough feedback to further refine the next mailshot